Solar install businesses suck at SEO. Yeah, I said it. I get it. Knocking doors, buying leads, relationship building, etc., those are more talked about and traditional. Not having a quality website that is optimized for search engines is costing solar businesses significant leads and money.
Yes, search engine optimization taking more time than paid advertising (which can be turned on & off like a switch.) You should ALSO have a paid advertising lead generation strategy (such ad Facebook ads) but ignoring SEO is just silly.
For better or for worse most solar panel businesses ignore SEO, which means it’s a lot easier to rank for high quality keywords that generate income. Search Engine Optimization can have so much value long term & while we recommend a monthly SEO strategy, even a once time optimization can hugely grow your organic traffic and leads.
Organic Traffic aka free traffic found from search engines, is more trusted than paid advertising traffic and once high rankings are achieved, they often maintain their status for a long period of time. Think free solar leads rolling in automatically & passively for years to come. Pretty amazing right?
Don’t sleep on SEO, it’s more of a long game but if you dominate your local market search rankings, you will have more appointments, sales coming in each month. You will be very glad you did.
